Technical Marketing Executive / Associate Product Marketing Manager

3 - 6 years

8 - 15 Lacs

Posted:Just now| Platform: Naukri logo

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Job Type

Full Time

Job Description

Technical Marketing Executive / Associate PMM

You will create high-quality marketing collateral brochures, whitepapers, case studies, presentations and provide strategic content for the Digital Marketing (DM) team to publish across web, LinkedIn, SEO channels, and more. Because our products are highly technical, you must be excited to ramp up quickly on topics such as Cloud computing platforms, Internet of Things (IoT) sensing, Artificial intelligence-driven analytics, and the digitization of industry and energy systems.

Key Responsibilities

  • Work closely with leadership to capture product insights, technical details, and customer narratives, and convert them into impactful content.
  • Create input material for the DM team: draft copy, visual briefs, and technical context for blogs, LinkedIn posts, SEO articles, videos, and case studies (final publishing handled by DM team).
  • Translate technical complexity into accessible language — understand multiple product lines and write accurate, compelling content for diverse audiences (CxOs, engineers, partners).
  • Support market and competitor analysis: research trends, competitor offerings, and positioning; prepare summaries, input decks, and recommendations.
  • Create sales enablement material: draft battle cards, FAQs, and technical briefs to help sales teams explain value propositions and handle objections.
  • Leverage Artificial intelligence and productivity tools to speed up content creation while ensuring originality and accuracy.

Required Skills & Qualifications

  • Bachelor’s degree in Engineering (EEE, ECE, Mechanical, or related field).
  • 3–6 years of experience in technical writing, pre-sales, or product marketing in an industrial automation, energy, Software as a Service (SaaS), or Internet of Things (IoT) company.
  • Strong written and verbal communication skills in English.
  • Ability to convert raw technical inputs (screenshots, field notes, spreadsheets) into polished customer-ready content.
  • Proficiency with Microsoft PowerPoint, Microsoft Word, and familiarity with basic design tools (icons, layouts, visuals).
  • Comfortable collaborating with engineers, sales, and leadership to refine drafts.
  • Bonus: familiarity with CRM or marketing automation tools like HubSpot or Salesforce.

What We Offer

  • High-growth environment with clear pathways to senior roles (Product Marketing Manager and beyond).
  • Learning and visibility — direct interaction with leadership, engineers, and customers across industries.
  • Opportunity to work on cutting-edge technologies: cloud platforms, embedded IoT sensors, AI, and digitization solutions for industry and the new energy landscape.
  • A chance to shape how our products are presented to global customers and have a visible impact on company success.

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