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Team Lead Referral Marketing

3 - 5 years

2 - 6 Lacs

Bengaluru

Posted:1 month ago| Platform: Naukri logo

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Skills Required

Team management Sales referral marketing Team Leader Customer engagement Stakeholder management Marketing Associate Team building CRM marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Role:

We are hiring a

Team Lead Referral Marketing

to spearhead referral-driven growth strategies. This role involves leading a team of

Referral Marketing Associates

to enhance community engagement, optimize referral incentives, and drive conversions through a structured and data-backed approach.
The ideal candidate is a

strategic leader

with expertise in

growth marketing, referral programs, and team management

.

Team Leadership:

Manage and mentor a team of 4-5 Referral Marketing Associates to achieve performance goals.

Strategic Referral Growth:

Develop and execute innovative strategies to boost learner referrals and enhance conversion rates.

Community Engagement & Advocacy:

Build strong relationships with users to drive word-of-mouth marketing.

Performance Tracking & Optimization:

Monitor referral performance, analyze data trends, and implement improvements.

Cross-functional Collaboration:

Work with marketing, sales, and learner success teams to amplify referral impact.

Incentive & Rewards Management:

Optimize referral incentives to ensure high participation, retention, and ROI.

Requirements:

3-5 years of experience in

referral marketing, community management, or growth marketing

. Prior experience

managing a team and driving performance

. Strong knowledge of

customer engagement, incentive-based marketing, and data analytics

. Hands-on experience with

CRM tools, referral platforms, and marketing automation

. Excellent

communication, stakeholder management, and problem-solving

skills. Experience in

EdTech or high-growth startups

is a plus.

Why Join Us

Be part of a

high-impact

marketing team driving referral-led growth. Work in a

fast-paced

environment with opportunities to innovate and lead. Competitive salary and

career growth

in a dynamic industry.
Counseling And Selling Skills, Sales And Business Development, English Communication, Counseling, Commuication Skill, Team Build, Sales Ability

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