Job
Description
Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues, and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we are transforming the meetings and events industry through innovative technology that powers the human connection. The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship - a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds shared connections. As a Marketing Operations Specialist at Cvent, you will collaborate with product and marketing teams to execute programs, testing, and optimization of core programs that fuel demand generation and retention. You will administer the Marketo instance, partnering with marketing, revenue operations, finance, and sales to align on processes, establish documentation, and ensure operational efficiency that will enable Splash for global scale and maximum efficiency. Your role will involve delivering effective change management and communications for technology implementation, data policy, and process re-engineering within marketing. You will drive a standard cadence of operational meetings to share insights on marketing performance, maintain alignment, transparency, and accountability across a variety of key business priorities and stakeholders. It will be your responsibility to continuously work to simplify systems and processes, avoiding customization bloat and over-engineered processes while creating and maintaining documentation. Monitoring and maintaining data quality within the marketing database, ensuring accuracy, and minimizing bad or incomplete data will also be a key aspect of your role. Collaborating with the core marketing and sales teams, you will refine and improve Demand Waterfall processes and metrics using data insights and feedback. You will work with the product, content, and demand generation teams to optimize systems and create processes that will help drive strategies and solutions for improving campaign performance. Building and maintaining standardized business dashboards, providing insights and focus across key revenue engine performance indicators related to programs, reach, conversion, velocity, value, and return on marketing activities and investments will be part of your responsibilities. Your outcomes will include operationalizing the Marketo instance through leveraging templates and industry best practices, rolling out processes, and establishing SLAs for how Marketing Ops partners and enables people and teams across the organization. You will deliver updated marketing performance dashboards, including funnel KPIs and channel performance, increase MAP adoption and maturity through documentation, education, and training to marketing and sales teams, and enhance the ability to track and measure program performance across all channels and sync. To excel in this role, you should be a self-starter with an entrepreneurial spirit and the ability to work independently. You should be a strong team player and a partner at heart, loving to collaborate and avoiding silo work behavior. Having proven ability to pick up new technical skills quickly, problem-solving skills, and the ability to manage multiple projects at the same time in a fast-paced environment are essential. Excellent verbal and written communication, advocacy for research and best practices, and an eagle eye for details are traits that will make you successful in this role. Moreover, you should be fluent in the strategy, tactics, metrics, and best practices for marketing processes and technology, possess a strong analytical skillset, and be data-driven. Strong presentation skills and experience with G-Suite and analytics software (Tableau preferred) are required. A minimum of 3 years in B2B marketing, proven deep understanding of marketing technology (including acting as Marketo for 3+ years), and experience working with a broader team to deploy and execute Marketo programs are necessary. Experience with lead scoring, attribution, lifecycle processing, building nurture streams in Marketo, recent Marketo certifications, and experience with Salesforce & Tableau are highly preferred. Demonstrated experience in designing an innovative marketing technology stack, owning and developing marketing dashboards, and explaining takeaways based on data insights are also crucial for this role.,
