Team Lead - Institutional Marketing

Position: Team Lead – Institutional Marketing

Experience: 5 - 8 Years

Location: Delhi, Chennai, Mumbai, Hyderabad

Department: Marketing

Job Description:

We are seeking an experienced and goal-oriented Team Lead – Institutional Marketing to drive our institutional outreach efforts and lead a team of marketing executives. The ideal candidate will oversee the development and execution of B2B strategies targeting educational institutions, manage team performance, and ensure strong engagement with key stakeholders to boost brand visibility and student enrollment.

Key Responsibilities:

1. Strategic Institutional Marketing & Business Development:

• Develop and execute high-impact B2B marketing plans to establish partnerships with schools, colleges, and other educational institutions.
• Identify and expand potential markets across key regions through institutional tie-ups and engagement initiatives.
• Maintain and nurture strong relationships with institutional heads and decisionmakers.

2. Team Leadership & Performance Management:

• Lead and mentor a team of institutional marketing executives across multiple regions.
• Set targets, monitor performance, and ensure timely achievement of business development goals.
• Provide guidance and training to enhance team effectiveness and professional growth.

3. Campaign Planning & Execution:

• Oversee the planning and execution of marketing campaigns tailored for the education sector.
• Coordinate with internal creative teams to develop compelling promotional materials (brochures, digital content, presentations).
• Monitor campaign performance and present data-driven reports to management with improvement recommendations.

4. Institutional Presentations & Events:

• Represent the organization at educational fairs, exhibitions, and institutional seminars.
• Supervise the organization of workshops, webinars, and on-ground presentations.
• Ensure seamless event execution in collaboration with operations and logistics teams.

Key Requirements:

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).
• Experience: 5-8 years in educational or institutional marketing, with at least 1 year in a team management role.
• Strong understanding of institutional marketing dynamics and regional outreach.
• Excellent leadership, communication, and stakeholder management skills.
• Proficient in MS Office, CRM platforms, and digital marketing tools.

Preferred Skills:

• Prior experience in EdTech or education services marketing.
• Strategic thinking, problem-solving mindset, and result-oriented approach.
• Willingness to travel for institutional visits, events, and regional campaigns.

Job Type: Full-time

Pay: ₹60,000.00 - ₹75,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Work Location: In person