Strategy Consultant

About The Role

Liminal is for a highly motivated and detail-oriented

Consultant

with 34 years of experience in

market research, lead qualification, client engagement, and requirement gathering

. The ideal candidate should have a strong understanding of

Virtual Asset products and services

and should have previously worked in

product-led or tech-driven organizations

. This role is critical to identifying business opportunities, engaging with the right client segments, and translating client needs into actionable insights for our product and business teams.

Responsibilities

• Conduct market research to identify trends, opportunities, and potential clients within the virtual assets and blockchain ecosystem.
• Perform lead generation and qualification through various channels including LinkedIn, industry databases, events, and cold outreach.
• Screen and engage potential clients to understand their business needs, use cases, and decision-making processes.
• Document and analyze client requirements to support internal teams in delivering tailored solutions.
• Maintain an organized pipeline and regularly update CRM systems with lead activity and progress.
• Provide competitor intelligence, client personas, and market dynamics to inform go-to-market strategies.
• Participate in client meetings, demos, and discussions to support onboarding and long-term engagement.
  

Desired Candidate Profile

• 34 years of experience in market research, Pre- Sales/ Solution sales or business consulting.
• Prior experience in a product or technology organization, preferably in FinTech, blockchain, or digital asset management.
• Excellent communication and interpersonal skills; ability to confidently interact with senior stakeholders and independently initiate high level pitch conversations.
• Highly analytical or ability to structure ambiguous problems, gather data, and synthesize insights into clear, actionable documentation.
• Proficiency in using CRM tools, research databases, and productivity software (e.g., HubSpot, Salesforce, Excel, Notion, etc.).
• Familiarity with tools like ZoomInfo, Crunchbase, or Pitchbook for lead sourcing.
• MBA is preferred. Prefer candidates from strong strategy consulting, services organisation of tech companies, Fintech or global product companies.
  

About Liminal :

Liminal is a compliant and insured digital asset custody and wallet infrastructure provider. Launched in April 2021, Liminal Custody is a CCSS Level 3, SOC Type 2, and ISO 27001 & 27701 certified organization. Based in Singapore, Liminal has operations spread across APAC, MENA, and Europe, along with offices in Singapore,Taiwan , India, and UAE. The company has received an initial approval from VARA. Liminal takes pride in supporting businesses with its qualified and insured custody (self and institutional) that enables stress-free safekeeping of digital assets for institutions. It also provides a cutting-edge wallet infrastructure platform that is secure, compliant, and automated and comes with a plug-and-play architecture for faster onboarding of developers, business partners, and government agencies.Our website - https://www.liminalcustody.com/