Strategic Content Writer – SaaS & B2B Marketing

Job Title: Strategic Content Writer – SaaS & B2B MarketingLocation: Coimbatore (Work from Office)Experience: 2 - 3 years in content marketing, preferably with a journalism background

Not Just a Writer. A Strategist in Disguise.

Cartrabbit is more than a tech company. We build powerful SaaS tools that help eCommerce brands retain customers and grow. But in a noisy digital world, even the best product gets lost without the right message.

That’s where you come in.

We’re looking for a content writer who understands the why behind every word. Someone who blends storytelling with strategy, and can shape product narratives that position our tools as the obvious choice. If you’re a thinker, a doer, and someone who gets high on clarity, this might be your next move.

What You’ll Be Doing (a.k.a. Your Superpowers)

• Craft Product-Led Stories – Write positioning-focused website content, product pages, and use case narratives that capture attention and drive clarity.
• Build for the Funnel – Create blogs, guides, and comparison content aligned with buyer journeys and SEO goals.
• Own the Ideology – Champion content marketing that educates, converts and adds value, not fluff.
• Collaborate Across Teams – Sync with marketers, designers, and product owners to ensure unified messaging.
• Analyze and Improve – Track content performance and iterate based on insights. You’ll know what worked and why.

What We’re Looking For

• 2 to 3 years of content writing experience, ideally in SaaS or B2B tech.
• A strong grasp of content marketing fundamentals not just writing, but positioning and persuasion.
• A natural researcher who can simplify complex ideas without dumbing them down.
• Familiarity with SEO tools like SEMrush, Ahrefs, or Google Analytics is a plus.
• Bonus points if you have a degree or background in journalism or mass communication. We love writers who think like editors.

Why You’ll Love Working Here

We don’t just hand out briefs. We hand out problems that need sharp thinkers. You’ll have the freedom to experiment, own outcomes, and write content that truly moves the needle for products used across the globe.

Let’s Build Together

If this sounds like your kind of challenge, we’d love to read your work. Send us your resume and writing samples to angel@cartrabbit.in, especially anything that shows your grip on product-led content and content marketing thinking.

Job Type: Full-time

Pay: ₹350,000.00 - ₹550,000.00 per year

Benefits:

• Flexible schedule
• Food provided
• Health insurance
• Paid sick time
• Provident Fund

Work Location: In person