Strategic Account Manager

The Strategic Account Manager will be responsible for driving Therapy Upgradation and Adoption in the assigned market, managing and growing relationships with Key Customers, developing and executing sales strategies ensuring customer satisfaction

Broader Responsibilities:

• Sales Strategy: Implement and execute sales strategies to achieve sales targets and expand business within assigned accounts and drive business through geographical expansion
• Revenue Growth: Driving revenue growth is a crucial objective for any Key Account Manager. This involves identifying upselling and cross-selling opportunities within key accounts, introducing new products or services
• Account Planning: Create and execute account plans through in person customer visits and presentations, identifying opportunities for growth and addressing potential challenges
• Key Account Management: Gaining a deep understanding of the assigned key accounts business goals, challenges and opportunities
• Market Insights: Collect and analyse market data to identify trends, opportunities, and competitive activities
• Customer Communication: Communicate effectively with customers, both internally and externally, to address inquiries, resolve issues, and ensure satisfaction
• Negotiation: Ability to negotiation and close the deals with the customers

Key Deliverables:

• Therapy Knowledge and Acumen: Provide clinical demonstration/support and training to customers on product usage and best practices to drive Therapy Upgradation
• KOL Development: To identify, develop and engage Key Opinion Leaders (KOL) to advocate for Therapy Upgradation and Adoption
• Data Analysis: Analyze sales data and other relevant metrics to track performance and identify areas for improvement

Expectations:

• Cross functional Collaboration: Collaborate with internal teams like Sales team, Technical Service, Marketing and Clinical Teams to ensure seamless delivery in the market
• Solution Provider: To provide innovative and tailored solutions that address the specific needs of the customers. This requires a combination of product knowledge, market insights and creativity to offer personalized recommendations that deliver tangible value to the customers