SSH-Corporate Communication-GF

About Welspun

Welspun World is one of India's fastest growing global conglomerates with businesses in Home Textiles, Flooring Solutions, Advanced Textiles, DI Pipes, Pig Iron, TMT bars, Stainless Steel, Alloy, Line Pipes, Infrastructure & Warehousing.At Welspun, we strongly believe in our purpose to delight customers through innovation and technology, achieve inclusive & sustainable growth to remain eminent in all our businesses. From Homes to Highways, Hi-tech to Heavy metals, We lead tomorrow together to create a smarter & more sustainable world.

Job Purpose/ Summary

Managing our brand’s online reputation while driving engagement across social media platforms. This dual role requires someone who can balance real-time responsiveness with strategic content planning and execution.

Job Title

SSH-Corporate Communication-GF

Online Reputation Management (ORM.:

Monitor and respond to customer reviews, queries, and mentions across platforms like Google, Facebook, Instagram, Twitter, LinkedIn, YouTube, and review sites (e.g., Glassdoor, AmbitionBox..Track sentiment, flag crisis alerts, and collaborate with internal teams for timely responses.Maintain escalation matrices and ensure SLAs for responses are met.Prepare weekly/monthly ORM reports with insights and improvement recommendations.Social Media Management:Execute and manage daily posts, campaigns, and stories across platforms (Instagram, LinkedIn, Facebook, Twitter, etc..Work with content, design, and video teams to develop engaging creatives and copy.Monitor analytics and optimize content based on performance (reach, engagement, CTR..Stay up to date with trends, hashtags, and platform updates to enhance brand presence.Coordinate influencer or collaboration activities (if applicable..

Principal Accountabilities

Online Reputation Management Social Media Management Working with tools like Hootsuite, Sprinklr, Konnect Insights, or native platform dashboards

Key Interactions

Advertising / PR Agencies,Corporate Communications,Design

Experience

4

Competency Name

Competency Name

Proficiency Level

Business & Commercial acumenProficient EntrepreneurshipProficient Global Mind-setProficient People ExcellenceProficient Digital & Online \/ Social Media Know-howExpert Social Media MarketingProficient Content Management Systems (CMS.Proficient Digital Marketing toolsProficient

Additional Section (Can Be Added, If Required.

Strong written communication and creative thinkingHands-on experience with tools like Hootsuite, Sprinklr, Konnect Insights, or native platform dashboardsUnderstanding of social media algorithms and community managementAbility to manage time, multiple tasks, and urgent online conversationsPrior experience in a similar dual role or in a digital/social agencyBasic knowledge of crisis communication and social media strategy