Sr.PPC Executive

Job Title: Sr PPC Executive

Location: Nashik

Department: Digital Marketing

Reports To: PPC Team Lead / Digital Marketing Manager

Job Overview

Senior PPC Executive

Google Ads, Facebook Ads, and LinkedIn Ads

eCommerce marketing and lead generation

Key Responsibilities & KRAs

• Campaign Execution & QA
• Set up ad campaigns (Google, Meta, LinkedIn) as per briefs.
• Follow naming conventions, UTM setup, and QA checklists.
• Ad Copy & Creative Coordination
• Work closely with content and design teams to ensure creatives are received, approved, and uploaded accurately and on time.
• Budget & Bid Implementation
• Apply daily budgets, bid caps, and bidding strategies as defined by the TL.
• Maintain platform hygiene to ensure efficient campaign delivery.
• Tracking & Tag Accuracy
• Ensure proper setup and verification of UTM tags, pixel firing, and GA4 event triggers.
• Daily Monitoring & Alerts
• Monitor campaigns for spend pacing, delivery issues, disapprovals, and performance anomalies.
• Share alerts and key insights with the TL proactively.
• Reporting & Logs
• Prepare and share weekly performance reports in defined formats.
• Highlight wins, issues, and observations to drive continuous improvement.
• SOP & Task Timeliness
• Deliver all tasks on project management tools (ClickUp/Asana) within SLAs.
• Adhere to SOPs for naming, file sharing, QA, and documentation.
  

Requirements

• 3–5 years of hands-on experience in PPC advertising.
• Strong background in eCommerce campaigns and lead generation.
• Expertise in Google Ads (Search, Display, Shopping, YouTube), Facebook Ads Manager, and LinkedIn Ads.
• Solid understanding of tracking, attribution, and analytics tools (GA4, Tag Manager, UTM setup).
• Proven ability to manage budgets, bids, and pacing to meet performance KPIs.
• Strong analytical and problem-solving skills.
• Familiarity with project management tools (ClickUp, Asana, or similar).
• Excellent cross-team collaboration skills.
  

Preferred Skills

• Experience with remarketing and funnel-based campaign strategies.
• Knowledge of A/B testing frameworks for ads and landing pages.
• Certification in Google Ads, Meta Blueprint, or LinkedIn Ads is a plus.
  

What We Offer

• Competitive salary package.
• Opportunity to work with fast-scaling eCommerce brands.
• Growth-oriented environment with upskilling opportunities.
• Collaborative and dynamic digital marketing team.