Sr. SEO Executive / SEO Lead

About Bharat Vedica Bharat Vedica is a premium organic food brand committed to delivering pure, nutritious, and ethically sourced food products to health-conscious consumers across India. With a focus on traditional wisdom, modern quality standards, and sustainability, we are building a trusted household name in the organic grocery segment. Role Overview We are seeking a highly analytical and strategic Sr. SEO Executive or SEO Lead to drive the brand’s organic visibility, traffic growth, and search engine rankings across platforms. This is a pivotal role that will shape Bharat Vedica’s digital presence and support D2C, e-commerce, and content-led initiatives. Key Responsibilities · Own and execute the SEO strategy for the brand’s website and product pages (D2C, Amazon, Flipkart, etc.). · Perform in-depth keyword research, on-page and off-page SEO audits, and competitor analysis. · Optimize product descriptions, category pages, and blogs for better rankings and conversions. · Develop and manage a scalable backlink-building strategy through ethical white-hat techniques. · Collaborate with the content, design, and tech teams to implement SEO best practices across all digital assets. · Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc. · Identify new content opportunities and work with content creators to produce high-performing SEO blogs. · Optimize for local SEO. · Regularly track keyword rankings, organic traffic trends, and provide actionable insights. · Stay updated with Google algorithm updates and industry SEO trends. Requirements · 5–8 years of experience in SEO, preferably with D2C, FMCG, or organic food brands. · Proven success in driving SEO traffic and keyword rankings from scratch. · Strong command over SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, etc. · Excellent understanding of HTML, schema markup, page speed optimization, and technical SEO. · Experience in ecommerce platforms (Shopify or similar) and marketplace SEO. · Strong analytical mindset with a data-driven approach to problem solving. · Excellent communication and collaboration skills. Nice to Have · Prior experience in the food/organic/nutrition industry. · Exposure to international SEO or marketplace SEO strategies. · Basic knowledge of paid performance marketing and how SEO integrates with SEM. Job Types: Full-time, Permanent Pay: ₹40,000.00 - ₹60,000.00 per month Benefits: Food provided Health insurance Schedule: Day shift Fixed shift Ability to commute/relocate: Anand, Gujarat: Reliably commute or planning to relocate before starting work (Required) Education: Bachelor's (Required) Experience: SEO tools: 4 years (Required) Location: Anand, Gujarat (Required) Work Location: In person