Sr. SEO Executive / SEO Lead

About Bharat Vedica

Bharat Vedica is a premium organic food brand committed to delivering pure, nutritious, and ethically sourced food products to health-conscious consumers across India. With a focus on traditional wisdom, modern quality standards, and sustainability, we are building a trusted household name in the organic grocery segment.

Role Overview

We are seeking a highly analytical and strategic Sr. SEO Executive or SEO Lead to drive the brand’s organic visibility, traffic growth, and search engine rankings across platforms. This is a pivotal role that will shape Bharat Vedica’s digital presence and support D2C, e-commerce, and content-led initiatives.

Key Responsibilities

· Own and execute the SEO strategy for the brand’s website and product pages (D2C, Amazon, Flipkart, etc.).

· Perform in-depth keyword research, on-page and off-page SEO audits, and competitor analysis.

· Optimize product descriptions, category pages, and blogs for better rankings and conversions.

· Develop and manage a scalable backlink-building strategy through ethical white-hat techniques.

· Collaborate with the content, design, and tech teams to implement SEO best practices across all digital assets.

· Monitor SEO performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs, etc.

· Identify new content opportunities and work with content creators to produce high-performing SEO blogs.

· Optimize for local SEO.

· Regularly track keyword rankings, organic traffic trends, and provide actionable insights.

· Stay updated with Google algorithm updates and industry SEO trends.

Requirements

· 5–8 years of experience in SEO, preferably with D2C, FMCG, or organic food brands.

· Proven success in driving SEO traffic and keyword rankings from scratch.

· Strong command over SEO tools: Google Search Console, GA4, SEMrush, Ahrefs, etc.

· Excellent understanding of HTML, schema markup, page speed optimization, and technical SEO.

· Experience in ecommerce platforms (Shopify or similar) and marketplace SEO.

· Strong analytical mindset with a data-driven approach to problem solving.

· Excellent communication and collaboration skills.

Nice to Have

· Prior experience in the food/organic/nutrition industry.

· Exposure to international SEO or marketplace SEO strategies.

· Basic knowledge of paid performance marketing and how SEO integrates with SEM.

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

• Food provided
• Health insurance
• Provident Fund

Schedule:

• Day shift
• Fixed shift

Ability to commute/relocate:

• Anand, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• SEO tools: 4 years (Required)

Location:

• Anand, Gujarat (Required)

Work Location: In person