Sr. Public relations executive

Job Title: Sr. Public Relations Executive

Location: Delhi- Hybrid (1-2 days WFO)

Job Type: Full-Time

Experience: 3+ years

Application Form Link: https://forms.gle/gExo9oioMeXcsv2c9 (Please fill the form for your application to be considered)

Job Summary:  

We're looking-out for a creative, crafty, and goal-oriented PR Executive to join our team, with 3 to 4 years of experience in the PR and marketing industry. The ideal candidate will manage media relations and opportunities, help strategize public relations initiatives, and work closely with clients to build and maintain their brand image. This role requires a dynamic individual with a deep understanding of the media landscape, strong communication skills, and the ability to execute campaigns and deliverables effectively, efficiently, and autonomously.

Key Responsibilities:

1. Client and Industry Knowledge:

•  Stay updated on client industries, competitors, and relevant trends by actively reading articles, press materials, marketing collateral, and strategy documents.
• Participate in client brainstorms and meetings, asking informed questions and providing creative recommendations.

2. Media Relations:

• Identify and build relationships with journalists, editors, and other media contacts to secure media coverage for clients with fixed monthly targets in mind.
• Assist in creating and maintaining customized media lists and developing story ideas tailored to target audiences.
• Build media relationships to benefit client campaigns and leverage opportunities for media exposure.

3. Campaign Execution and Reporting:

• Execute PR strategies to align with clients' goals and measure campaign performance.
• Define and track PR KPIs in collaboration with the PR Head, producing detailed reports on campaign success and effectiveness.

4. Content Creation and Communication:

•  Draft high-quality, actionable client-facing communications, including status reports, campaign summaries, and account activity reports.
•  Develop press materials, story ideas, and responses to media inquiries.
• Support preparation and coordination of press events and manage social media amplification efforts for clients.

5. Collaboration and Development:

• Work with senior team members to develop case studies and contribute to new business proposals.
• Consistently demonstrate integrity, credibility, and inclusivity, building trust with clients and colleagues.

Requirements:

• Bachelor’s degree in Public Relations, Communications, Marketing, or related field.
• 3 to 4 years of experience in PR, with a solid understanding of the media landscape and PR best practices.
• Excellent written and verbal communication skills.
• Strong interpersonal skills, public speaking abilities, and a proactive approach to project management.
• Ability to analyze PR metrics, generate actionable insights, and align with broader marketing goals.
• Highly organized, detail-oriented, and capable of managing multiple tasks efficiently.

Preferred Skills:

• Established network of media contacts and experience coordinating interviews, media opportunities, and PR campaigns.
• Adaptable to industry trends with a creative approach to strategy.
• Ability to work autonomously with a goal-oriented approach.

Interested candidates are invited to fill the above from and we'll contact the shortlisted candidates for further steps!