Sr. PPC Executive

About Us – Deftsoft:

Deftsoft is a leading IT solutions provider based in Mohali, offering a wide range of services including web development, mobile app development, digital marketing, and custom software solutions. With over a decade of experience, Deftsoft has helped businesses of all sizes grow and succeed in the digital world. We believe in innovation, excellence, and nurturing talent, making us a great place for freshers and early-career professionals to learn and thrive.

Job Summary:

Sr. PPC Executive

Key Responsibilities:

• Plan, create, manage, and optimize PPC campaigns on Google Ads, Facebook, Instagram, and other paid media platforms.
• Conduct advanced keyword research, competitor analysis, and audience targeting to maximize ROI.
• Monitor and manage campaign budgets, bids, CPC, CTR, impressions, and conversions for optimal performance.
• Analyze campaign data and generate detailed performance reports using Google Ads, Facebook Ads Manager, and Google Analytics.
• Conduct A/B testing on ads, landing pages, and audience segments to improve campaign effectiveness.
• Collaborate with SEO, content, and design teams to align PPC campaigns with broader marketing strategies.
• Stay updated on the latest PPC trends, platform updates, and algorithm changes to maintain campaign effectiveness.
• Mentor junior PPC team members and assist in training when necessary.

Requirements:

• Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
• 2–4 years of relevant experience in PPC campaign management.
• Strong proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and Google Tag Manager.
• Proven track record of managing successful PPC campaigns with measurable ROI.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent communication and teamwork skills.
• Up-to-date knowledge of PPC industry trends and best practices.