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Deftsoft
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Sr. PPC Executive

Sr. PPC Executive

Deftsoft

2 - 4 years

2 - 5 Lacs

mohali

Posted:4 days ago| Platform:

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Skills Required

computer science analytical skills ppc ppc executive google analytics campaign management competitor analysis management seo digital marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary:

We are looking for a proactive and experienced

Sr. PPC Executive

with 2-4 years of hands-on experience to join our digital marketing team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across platforms such as Google Ads and Meta Ads (Facebook & Instagram). You will also analyze campaign performance, lead optimization efforts, and collaborate with cross-functional teams to drive business growth.

Key Responsibilities:

Plan, create, manage, and optimize PPC campaigns on Google Ads, Facebook, Instagram, and other paid media platforms.
Conduct advanced keyword research, competitor analysis, and audience targeting to maximize ROI.
Monitor and manage campaign budgets, bids, CPC, CTR, impressions, and conversions for optimal performance.
Analyze campaign data and generate detailed performance reports using Google Ads, Facebook Ads Manager, and Google Analytics.
Conduct A/B testing on ads, landing pages, and audience segments to improve campaign effectiveness.
Collaborate with SEO, content, and design teams to align PPC campaigns with broader marketing strategies.
Stay updated on the latest PPC trends, platform updates, and algorithm changes to maintain campaign effectiveness.
Mentor junior PPC team members and assist in training when necessary.

Requirements:

Bachelor s degree in Marketing, Business, Computer Science, or a related field.
2-4 years of relevant experience in PPC campaign management.
Strong proficiency in Google Ads, Facebook Ads Manager, Google Analytics, and Google Tag Manager.
Proven track record of managing successful PPC campaigns with measurable ROI.
Strong analytical skills with the ability to interpret data and generate actionable insights.
Excellent communication and teamwork skills.
Up-to-date knowledge of PPC industry trends and best practices.

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Sr. PPC Executive