Sr. Marketing Automation Manager

10 - 15 years

9 - 14 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Department

As a Sr. Marketing Automation Manager, you are required to own and manage the delivery of day-to-day campaign operation tasks thereby ensuring best in class omnichannel campaign execution and efficient operations for a great affiliate and customer experience across selected markets.
You will have both the technical depth and breadth needed to play an SME role on SFMC along with strong project and stakeholder management experience that have resulted in successful implementations across multiple channels like email, WhatsApp and SMS. You will be responsible for handling end to end process of managing the requests in the queue and ensuring a timely delivery.

  • Day to day execution of multichannel campaigns.
  • Evolve multichannel campaign operations in close collaboration with the line manager.
  • Drive adoption of newer channels like WhatsApp and SMS alongside email for execution of omnichannel journeys.
  • Quality and process responsible.
  • Contributor to deliver on Multichannel Execution Service KPIs.

Qualifications

To be successful in this role, you should have the following qualifications:

  • Masters Degree or above preferably in Computer Engineering/IT.
  • 10+ years of experience with digital marketing is a requirement inclusive digital campaign management and analysis, marketing automation and building platform integrations and APIs.
  • 7+ years of experience using Salesforce Marketing Cloud.
  • Knowledge of HTML/CSS/Amp script/SQL for Salesforce Marketing Cloud.
  • Excellent communication skills and a desire to improve processes.
  • Proficiency in pharma (digital) marketing.
  • Deep knowledge of -and experience with Salesforce CRM and Salesforce Marketing Cloud.
  • Experience with OCE-Marketing and OCE-Sales (IQVIA solution) is a plus but not mandatory.
  • Experience activating on channels like WhatsApp and SMS within journeys in SFMC.
  • Relevant certifications on Salesforce Marketing Cloud would be a plus.
  • Strong analytical and problem-solving skills.
  • Highly trustworthy and excellent at building cross-functional collaboration.
  • Ability to work in a fast-paced, results-oriented climate; across functional areas and multiple locations.
  • Proven analytical and problem-solving skills.
  • Shift timings are 12 PM to 8.30 PM.

About the department

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Novo Nordisk

Pharmaceutical Manufacturing

Bagsværd Kalundborg

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