Sr. Manager - Marketing Strategy

Role Overview: As a Sr. Manager, Marketing Strategy, your role involves crafting strategies, managing budgets, and setting goals for marketing teams. You are responsible for ensuring consistent brand messaging, analyzing customer behavior, and identifying market expansion opportunities. Your focus is on optimizing Go-to-market strategies by efficiently organizing market segments, product portfolio, and channels. With your people leadership skills and industry experience, you aim to integrate and optimize the entire business GTM value chain operations with OEMs, marketing vendors, and other strategic partners. Building strong relationships with customers, OEMs, and channel partners to enhance brand awareness, differentiation, and profitability is a key aspect of your role. Key Responsibilities: - Lead the Marketing department to maximize profitability and enhance competitiveness in the market - Develop and manage strategies for Digital, Demand Generation, Communications, and Creative teams - Craft realistic plans aligned with market and segment leaders" expectations and ensure timely delivery - Prepare and manage monthly, quarterly, and annual budgets for the Marketing department - Regularly meet customers, OEM partners, and other channel partners to gather market intelligence for future business expansion decision-making - Organize and manage the entire product portfolio from a marketing perspective, ensuring optimum brand positioning and profitability - Design differentiation, branding, positioning, and pricing strategies for each business segment and product while maintaining consistent brand positioning for Enreap Qualification Required: - Young, dynamic & ambitious marketing leader with 10-15 years of overall IT Services work experience - MBA in Marketing from a reputed management institute - At least 5 years of experience managing a Marketing operation team with a range of digital and traditional marketing capabilities - At least 5 years of experience working with Value Added Resellers (VAR) business - At least 3 years of experience formulating & executing marketing strategies for fast-paced business growth, especially for the large Enterprise segment - Strong analytical skills to analyze business performance, business segment performance, regions performance, and campaign performance,