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AbbVie
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Sr. Manager - Market Research

Sr. Manager - Market Research

AbbVie

5 years

0 Lacs

bengaluru east karnataka india

Posted:1 week ago| Platform:

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Skills Required

research immunology oncology portfolio data extract strategies drive marketing design collaboration consulting synthesize connect support analytics management hootsuite powerbi excel analysis communication presentation integrity

Work Mode

On-site

Job Type

Full Time

Job Description

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Key Responsibilities:

Summarize and analyse syndicated data to extract meaningful insights, trends, and translate findings into actionable updates.
Manage and enhance market research dashboards to enable ongoing insights and performance tracking.
Develop and implement comprehensive market research strategies aligned to business goals.
Collaborate with cross-functional teams to drive integrated market insights supporting marketing campaigns and business strategies.
Monitor industry trends, competitor activities, and market dynamics to identify opportunities and threats.
Design and conduct primary and secondary market research (PMR & SMR) studies, including collaboration with consulting partners as needed.
Synthesize and connect internal and external data points to build holistic, data-driven analyses to support decision-making.
Conduct digital marketing analytics, providing insights to guide digital marketing efforts.

Skills:

Analytical skills, strategic thinking, and strong project management capabilities.
In-depth knowledge and hands-on experience with market research tools.
Experience with platforms such as Hootsuite and Brandwatch. Mandatory technical skills: PowerBI, QlikSense, Google Analytics, MS Excel, and SQL.

Qualifications

Qualifications:

Bachelor’s degree in Marketing, Business Administration, or a related field; master’s degree preferred.
At least 5 years of experience in market research within the pharmaceutical industry, with a proven track record of delivering actionable insights.
Proficiency with market research methodologies, data analysis tools, and statistical techniques.
Strong analytical and problem-solving skills to interpret complex data sets and translate findings into actionable recommendations.
Excellent communication and presentation skills with the ability to convey insights to diverse stakeholders.
Demonstrated ability to manage multiple projects simultaneously and drive results in a fast-paced environment.

Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.htmlUS & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:https://www.abbvie.com/join-us/reasonable-accommodations.html

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Sr. Manager - Market Research