Sr. Manager Affiliate Marketing

Job Description

Roles & Responsibilities : - Identify and acquire new publishers while nurturing ongoing relationships. - Have a strong understanding of various campaign models such as Cost per Install (CPI), Cost per Acquisition (CPA), Cost per Lead (CPL), and Cost per Visit/Sessions (CPV). - Possess in-depth knowledge of performance marketing terminology. - Be familiar with Mobile Measurement Platforms (MMP) such as Appsflyer, Adjust, Branch, etc. - Track and analyze campaign KPIs, including Retention Rate, ARPU, and ROI. - Drive revenue and profitability for assigned verticals and territories. - Develop strategies to ensure growth and capture a larger share of category spending across digital platforms. - Collaborate with internal teams to meet client KPIs and deliver optimal ROI for performance-driven campaigns. Required Skills: - Strong Publisher Relationship Management and Business Development skills. - Expertise in Sales and Campaign Strategy. - A deep understanding of performance marketing and key metrics. Qualifications : - Graduate or Post Graduate. - 2+ years of experience in the relevant field. Location : Gurgaon, India. Show more Show less