Sr. Digital Marketing Manager

Digital Program Manager

You will own the digital release workflow, monitor performance, and drive alignment across departments ensuring high-quality web experiences that support user engagement and business conversion goals.

Key Responsibilities:

Digital Release Management

• Own and manage the digital release calendar with clear timelines, dependencies, and stakeholders
• Coordinate all steps in the digital workflow:
• Content creation and SEO optimization
• Development and QA
• Analytics tracking setup (GA4, UTM)
• Advertising campaign alignment
• Final approval and go-live
• Serve as the single point of accountability for timely, error-free website and campaign launches

Quality Control & Site Performance

• Conduct pre-launch QA using tools like SEMrush, Screaming Frog, and PageSpeed Insights
• Ensure pages meet SEO, mobile responsiveness, and accessibility standards
• Monitor uptime, site speed, and technical health post-release

Cross-Functional Alignment

• Facilitate weekly syncs across content, SEO, dev, analytics, and media teams
• Act as a communication hub and escalation point for blockers
• Maintain documentation, checklists, and release SOPs to standardize execution

Continuous Improvement

• Run post-release retrospectives to identify gaps and refine processes
• Monitor performance analytics and implement lessons learned into future cycles
• Ensure roadmap visibility and alignment across marketing and product functions

Required Skills & Experience:

• 8 years of experience in digital program management, project management, or web operations
• Solid knowledge of SEO, analytics tracking (GA4, GTM), UTM tagging, and CMS workflows
• Proficiency with SEMrush, Google PageSpeed, Search Console, and QA auditing tools
• Familiarity with project tools like Asana, Jira, Notion, or Trello
• Strong written and verbal communication skills; able to align cross-functional teams
• Organized, proactive, and focused on continuous process improvement

Tools You'll Use:

• Google Analytics 4, Tag Manager, Looker Studio
• SEMrush, Screaming Frog, PageSpeed Insights
• CMS platforms (e.g., WordPress, Webflow)
• Project & collaboration tools (Asana, Notion, Jira, Slack)
• Microsoft products (Docs, Sheets, Slides)

Success in This Role Looks Like:

• Digital releases go live on time, fully optimized, and error-free
• Stakeholders are informed, engaged, and aligned
• Website engagement metrics improve with each iteration
• Technical SEO issues and bugs are identified and resolved proactively
• Campaigns launch with full tracking, aligned messaging, and measurable ROI