Sr. Digital Marketing Executive

Job Description:
Digital Marketing Executive
Position: Digital Marketing Executive
Location: Shimla, Himachal Pradesh
Experience: 1–3 years (Freshers with good skills can also apply)
Salary: As per industry standards

About the Role

We are looking for a creative and data-driven Digital Marketing Executive to manage online campaigns, grow brand visibility, generate leads, and improve overall digital performance. You will work closely with the marketing and sales team to promote IT services through multiple digital channels.

Key Responsibilities Social Media Management

• Create, schedule, and manage content across platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter).
• Increase engagement, reach, and follower base.
• Run paid ads for targeted audience groups.

SEO & Website Optimization

• Perform on-page & off-page SEO.
• Keyword research and competitor analysis.
• Improve website ranking, traffic, and performance.

Google Ads & Paid Campaigns

• Manage PPC campaigns (Search, Display, Video).
• Monitor ad performance, optimize budgets, and ensure high ROI.
• Prepare weekly and monthly performance reports.

Content Creation

• Write blogs, social media posts, captions, and marketing content.
• Coordinate with design team for creatives and graphics.
• Ensure brand consistency across digital platforms.

Email & WhatsApp Marketing

• Create and send email newsletters, promotional mailers.
• Manage automation tools and lead management systems.

Analytics & Reporting

• Track performance using Google Analytics, Search Console, Meta Insights etc.
• Prepare reports for traffic, lead generation, and campaign results.

Support Sales & Marketing Team

• Help create marketing brochures, landing pages, and lead-generation campaigns.
• Coordinate with sales for conversion-oriented campaigns.

Required Skills & Qualifications

• Bachelor's degree in Marketing, IT, Business, or relevant field.
• Knowledge of SEO, SEM, Google Ads, Meta Ads.
• Basic graphic designing skills (Canva, Photoshop preferred).
• Good understanding of social media trends.
• Strong communication & content writing skills.
• Ability to work independently and deliver under deadlines.
• Knowledge of WordPress will be an advantage.

Additional Requirements

• Must have a basic understanding of IT services (web development, software, digital marketing).
• Should be comfortable working in a team environment.
• Creative thinking and problem-solving mindset.

Benefits

• Competitive salary + incentives
• Creative work environment
• Growth opportunities into Senior Digital Marketer / Team Lead roles

Job Types: Full-time, Permanent

Pay: ₹12,000.00 - ₹25,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Work from home

Work Location: In person