Sr. Digital Marketing Executive

Job Purpose: A highly skilled Digital Marketing/Campaign Manager responsible to develop, implement, track and optimize for REAL ESTATE Digital Marketing initiatives across all channels. Should have a strong grasp of current digit tools and strategies and be able to lead an integrated digital marketing role being the primary point of contact for the agency.

Job description

Role & responsibilities

· Develop and manage a content marketing strategy that supports the overall marketing goals and objectives to develop the annual and monthly calendar of activities with the Marketing Head.

· Develop strategies & tactics to get the word out about the company/projects and drives qualified traffic to our websites and media channels.

· Brainstorm new and creative growth avenues including customer, employee and community engagement initiatives. Also build brand specific collaborations and promote influencer association for the brands by working along with the BTL leads.

· Plan, execute, monitor and report all digital marketing initiatives as per the monthly calendar, including SEO/SEM, social media and understanding of performance advertising by ensuring complete integration with LMS, Meta Google, and all other partners.

· Maintain and enhance our social media presence while also monitoring and analyzing the effectiveness and engagement of marketing content.

· Must have a refined sense of brand design and should be able to write basic content/copy for social media in addition to all other types of internal and external communications.

· Build website reach and impression to boost brand awareness and visibility.

· Measure and report performance of all digital marketing campaigns, and assess against goals (ROI & KPI).

· Develop and manage websites content and performance top SERP (search engine result page), higher website visits and longer time spent on the websites.

· Optimize user funnels (Enquiry to qualified lead, qualified lead to sites visit to Sales).

Skills Required

· Ownership of the role, initiatives – self-starter with a can-do attitude and a passion for digital marketing.

· Extremely strong verbal & written communication skills with content development and planning abilities.

· Attention to details, self-motivated, creative problem solver.

· Manage agency partners.

Job Type: Full-time

Pay: Up to ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment

Work Location: In person