Sr. Digital Marketing Analyst

Senior Digital Marketing Analyst

• Develop and execute digital marketing strategies using

  SEO, SEM, PPC, social media, and email marketing

  .
• Analyze

  website traffic, campaign performance, and audience behavior

  using Google Analytics, Google Ads, Facebook Ads Manager, and other analytics tools.
• Monitor and optimize

  ROI for digital marketing campaigns

  , identifying growth opportunities.
• Conduct

  A/B testing and conversion rate optimization (CRO)

  to improve campaign performance.
• Generate

  data-driven insights

  and present actionable recommendations to stakeholders.
• Stay updated with

  industry trends, competitor strategies, and emerging digital marketing technologies

  .
• Collaborate with cross-functional teams, including content, design, and development, to improve user experience and engagement.

Required Skills & Qualifications

• Bachelor’s degree

  in Marketing, Business, Analytics, or a related field.
• Minimum

  3+ years of experience

  in digital marketing analytics.
• Expertise in

  Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, SEO tools (Ahrefs, SEMrush, Moz), and CRM platforms

• Strong knowledge of

  performance marketing, data analytics, and digital attribution models

  .
• Excellent analytical, problem-solving, and communication skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.

.