Sr. Associate Performance Marketing

What you will do:

● Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
● Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.● Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.● Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.● A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.● Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.● Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

What we are looking for:

● Experience: 1 to 4 years of experience in Meta Ads campaign management.
● Educational Background: Btech/ BCA from Tier 1 institution● Self-driven and a strong bias for action, fitment in startup culture.● In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns
● Budget Management: Proven track record of running campaigns with budgets of ₹5 Lakh+ per month.
● Hands-on experience: in Meta Ads, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
● Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.● Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.● Someone who can manage complexity and is good at problem solving with a first-principles approach

Job Type: Full-time

Pay: ₹900,000.00 - ₹1,100,000.00 per year

Application Question(s):

• How fast you can join us
• Do you have experience in B2C, D2C, fashion, FMCG, or aggregators
• Have you handled monthly Ads budget of ₹5+lakh
• What is your Current CTC
• What is your Expected CTC

Experience:

• Meta Ads: 2 years (Required)

Work Location: In person