Sr Associate-Digital Marketing

We are looking for a seasoned/experienced Google Ads Specialist, to be based in our Mumbai HQs.

Someone with at least 2 + years of experience, having worked with fast paced Adtech agencies or

companies in a dynamic, high-performance work atmosphere.

Core Responsibilities

● Apply appropriate analysis and optimization techniques to scale paid media performance

campaigns on Google Ads

● Run both regular as well as retargeting campaigns on Search + Display campaigns on Google

● Construct top targeting segments based on campaign goals through demographic data, Affinity

markets, Custom Audiences, and other available data

● Use data from Google Ads as well as our internal data tools to expand, evolve, and optimize paid

performance campaigns

About the Role

● Perform daily account management for websites targeted to the US/UK Markets, across various

categories like Travel, Retail, Finance, Health, etc.

● Provide conversion-focused ad creative direction and write ad copies based on past data

Learnings

● Generate weekly and monthly reporting for all major metrics, goals tracking & revenue tracking

● Monitor and administer web analytics dashboards, reports and key reporting tools, and identify

key areas of importance in accordance to internal performance goals

● Work closely with the in-house team to ensure targets are hit

● Staying current with best practices, strategies, and industry standards related to social media

marketing, search engine marketing, analytical & eCommerce tactics

● Stay on top of Google Ads Policies

What skills & experience do you need?

● At least 2+ years running conversion focused digital advertising campaigns on Google Ads, with

ROI-related KPIs

● Highly proficient in Adwords Editor

● Comfortable with A/B testing methods

● Excellent with Excel

● Experience in working in the US/CA market a plus

● Ad copywriting experience with Google Ads audience as the target