Sr. Area Sales Manager

Area Sales Manager (ASM)

Department: SME (Small & Medium Enterprises)
Hierarchy Level: Managerial
Gender Preference: Male
Salary Range: ₹4 – ₹8 LPA

Job Brief:

We are looking for a dynamic and result-oriented Area Sales Manager to lead our sales operations in the SME finance vertical. The ideal candidate will have a strong background in banking and finance, specifically in Cash Credit (CC), Overdraft (OD), and Term Loan products. This role demands a professional with at least 5 years of marketing experience, 2+ years of credit product knowledge, and 2 years of team management experience.

The ASM will be responsible for driving sales growth, managing a sales team, acquiring clients, and building long-term business relationships in the assigned territory.

Primary Responsibilities:Sales Management:

• Develop and execute strategic sales plans to achieve and exceed targets for CC, OD, and Term Loan products.
• Source new business opportunities through open market initiatives.
• Continuously expand the customer base by identifying potential leads and business sectors.
• Track and analyze sales performance, market trends, and competitor activities, providing regular updates to senior leadership.
• Conduct market research to tailor sales pitches and optimize conversion.

Team Leadership:

• Manage and mentor a team of sales executives, ensuring high productivity and motivation.
• Conduct performance evaluations and training to improve team capabilities.
• Foster a collaborative, target-driven work culture with a strong customer focus.

Client Relationship Management:

• Build and nurture strong relationships with key clients, addressing their business needs effectively.
• Deliver exceptional customer service while handling client queries and complaints.
• Identify opportunities for cross-selling and upselling additional financial products.

Marketing and Promotions:

• Utilize 5+ years of marketing expertise to design and implement campaigns that boost product visibility and penetration.
• Coordinate with internal marketing teams to develop impactful promotional material and outreach strategies.

Qualifications & Skills:

• Education: MBA (mandatory) and CA (mandatory)
• Experience:
• Minimum 2 years in handling Cash Credit, Overdraft, and Term Loans
• Minimum 5 years in Marketing within the finance or banking sector
• Minimum 2 years in team management
• Proven track record in achieving and exceeding sales targets
• Excellent knowledge of banking and financial products
• Strong leadership, communication, negotiation, and interpersonal skills
• Ability to work under pressure and manage field sales operations effectively

Why Join Us?

• Work with a reputed organization in the financial services domain
• Lead high-performing sales teams and manage strategic accounts
• Attractive compensation, incentives, and career growth opportunities
• Exposure to a fast-paced and dynamic market segment

If you are a strategic thinker with strong financial sales experience and leadership skills, we welcome your application!

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹65,000.00 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Application Question(s):

• Are you having minimum of 2 years of experience in Cash Credit limit (CC), Overdrafts limit (OD), and Term Loans limit ?
• Are you having 5 years of experience in Marketing within the finance or banking industry?

Work Location: In person