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Specialist - Digital Marketing

Specialist - Digital Marketing

Tally Solutions

2 - 3 years

4 - 5 Lacs

bengaluru

Posted:1 week ago| Platform:

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Skills Required

marketing tally ppc bidding paid media google analytics ai google tag manager digital marketing conversion rate branding linkedin ads google ads marketing manager sales lead generation cpc meta ads social media advertising crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

What You Will Own

We are seeking a dynamic and results-oriented Digital Marketing Executive to join our team and play a pivotal role in driving online lead generation through biddable media. The ideal candidate will have a strong understanding of digital marketing strategies, particularly in paid search and social media advertising and be adept at managing and optimizing campaigns across various other online channels.

Experience You Should Bring

Experience in digital marketing, with a focus on biddable media.
Strong understanding of digital marketing channels and strategies.
Proficiency in using digital marketing tools and platforms (e.g., Google Ads, Google Analytics, social media advertising platforms).
Excellent analytical skills and ability to interpret data using multiple tools.
Strong communication and interpersonal skills.
Creative problem-solving abilities.
Knowledge of latest AI tools to improve efficiency & proficiency of work.
Leading digital advertising platforms like Google Ads, Meta Ads, LinkedIn Ads etc.
Leading tracking and analytics platforms like Google Analytics, Google Tag Manager, Clarity etc.
Hands-on experience in Microsoft Office.

What You Will Be Doing

Campaign Strategy & Execution:

Plan, set up, launch, and manage PPC multiple campaigns across major platforms including Google Ads (Search, Display, Shopping, Video), Meta Ads (Facebook/Instagram), LinkedIn Ads, YouTube Ads, and potentially other platforms like Twitter Ads, Pinterest Ads, etc.
Conduct in-depth audience targeting and competitive analysis for multiple geographies & campaigns.
Develop compelling ad copy, headlines, and calls-to-action (CTAs) for various ad formats.
Implement and manage bid strategies (manual, automated, smart bidding) to optimize for specific campaign goals (e.g., conversions, clicks, impressions).
Ensure proper tracking and conversion setup using tools like Google Tag Manager, Google Analytics and platform-specific pixels/tags.

Performance Monitoring & Optimization:

Daily monitoring, reporting of campaign performance metrics (e.g., CPC, CPA, CTR, ROAS, Qualified Leads, Conversion Rate etc)
Proactively identify underperforming campaigns, ad groups, keywords, audiences and implement immediate corrective actions.
Conduct A/B testing on ad creatives, landing page elements, bid strategies, and audience segments to continuously improve campaign efficiency and effectiveness.
Implement negative keywords, adjust bids, refine targeting, and refresh ad creatives based on performance data.
Ensure campaigns are adhering to budget allocations and spending pace.

Reporting & Analysis:

Utilize platform dashboards and analytics tools (e.g., Google Analytics, LMS, CRM etc) to extract and analyse detailed campaign data.
Generate regular (daily, weekly, monthly) performance reports, highlighting key trends, insights, and actionable recommendations.
Present findings and strategic recommendations to the Digital Marketing Manager & other stakeholders, demonstrating campaign impact and ROI.

Ad Creative & Landing Page Collaboration:

Work closely with content creators and designers to ensure ad creatives and landing pages are optimized for PPC performance and conversion.
Provide feedback and requirements for effective landing page design and content.

Platform Knowledge:

Stay abreast of the latest trends, updates, and best practices in the PPC and paid media landscape.
Actively research and evaluate new advertising platforms and features that could benefit the company.

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Specialist - Digital Marketing