Specialist - Colour Marketing

DescriptionSpecialist - Colour Marketing Job Purpose
We are seeking a dynamic and highly skilled Brand experience specialist with expertise in brand experiences, integrated marketing, and multi-channel campaign execution The ideal candidate will bring 6+ years of brand management experience and a proven track record in experiential marketing, social media, PR, influencer collaborations, and event-led brand building This role requires a blend of strategic thinking, creativity, and exceptional execution capability Key Responsibilities 1 Brand Experience & Design Fairs• Lead brand presence at design fairs, exhibitions, and industry events• Conceptualize and execute immersive brand experiences that elevate customer engagement• Oversee booth design, production, partnerships, and event storytelling• Ensure brand identity and messaging consistency across all touchpoints 2 Social Media & Digital Marketing• Develop and manage the products social media strategy across platforms Instagram, LinkedIn, YouTube, etc• Plan and schedule content calendars aligned with brand campaigns and product timelines• Work with creative teams to develop high-quality digital content videos, reels, graphics• Analyze channel performance and optimize for engagement, reach, and growth 3 Influencer & Creator Campaigns• Identify, negotiate, and manage partnerships with influencers, creators, and design/lifestyle tastemakers• Develop influencer briefs, manage deliverables, and ensure alignment with brand guidelines• Track campaign outcomes, engagement, and ROI 4 PR & Communications• Manage relationships with PR agencies, editors, and industry media• Oversee press releases, feature stories, interviews, and media kits• Ensure consistent brand messaging across all communications• Monitor coverage and evaluate the impact of PR activities 5 360 Marketing Campaigns• Lead integrated, multi-channel marketing campaigns from concept to execution• Align messaging across digital, social, PR, events, retail, and offline channels• Coordinate with internal teams, agencies, and external partners to ensure unified brand presence• Bring fresh ideas and category insights to drive brand relevance and growth 6 Launch Event Conceptualisation & Execution• Develop creative concepts for product launches, brand activations, industry showcases• Manage end-to-end event planning, including logistics, vendors, F&ampB, performances, budgets, and guest experience• Ensure exceptional quality in execution and post-event reporting• Oversee deliverables across agencies, creators, designers, and production partners• Maintain timelines, budgets, and project documentation• Ensure high-quality output and seamless execution across all channels Qualifications• Minimum 6 years of experience in brand management, marketing, or communications• Experience in design, lifestyle, luxury, or consumer-facing brands preferred• Strong understanding of social media, influencer marketing, experiential events, and integrated campaigns• Excellent communication, negotiation, and stakeholder management skills• Creative mindset with strong attention to detail and brand aesthetics• Ability to manage multiple projects in a fast-paced, deadline-driven environment• Masters degree in Marketing, Business, Communications, or related field What Were Looking For• A 360 marketer who understands brand storytelling end-to-end• A highly proactive and creative thinker with strong organisational discipline• Someone with the ability to inspire teams, manage partners, and deliver standout brand experiences• A detail-driven executor who maintains strategic vision while managing daily operations