Job
Description
At Tide, we are dedicated to developing a business management platform that aims to assist small businesses in saving time and money. Our services include providing business accounts, banking solutions, as well as a range of administrative tools from invoicing to accounting. Since our launch in 2017, Tide has grown to serve over 1 million small businesses worldwide, catering to SMEs in the UK, India, and Germany. With our headquarters in central London and additional offices in Sofia, Hyderabad, Delhi, Berlin, and Belgrade, Tide boasts a team of over 2,000 employees. As Tide continues to expand into new products and markets, we are constantly seeking passionate and motivated individuals to join us in our mission to empower small businesses and drive efficiency in their operations. The position of Special Projects Manager at Tide entails spearheading the go-to-market and growth strategy for our accounting and financial management products specifically tailored to India's MSMEs. In this pivotal role, you will collaborate across various teams including Product, Growth, Sales, Marketing, and Leadership to define commercial strategies, shape product distribution, drive user acquisition, and ensure scalable growth. Your contributions will significantly impact product direction, business outcomes, and market expansion. Key Responsibilities: - Develop and oversee the go-to-market roadmap for accounting solutions aimed at MSME customers - Collaborate with Product and Engineering teams to customize features based on user requirements - Conduct market segmentation and create targeted value propositions for different user personas - Formulate pricing strategies and monetization models aligned with business objectives - Lead initiatives to boost product adoption, activation, retention, and revenue growth - Plan and implement growth experiments through various channels, tracking performance and iterating as necessary - Establish and monitor KPIs, leveraging data for decision-making and enhancements - Expand user acquisition through partnerships, offline/online campaigns, and sales enablement - Serve as a liaison between product, business, and functional teams - Manage go-to-market execution through structured planning, tracking, and performance evaluations - Drive alignment across functions for product launches and key commercial projects - Responsible for budgeting and resource planning for go-to-market and growth programs Requirements: - B.Tech and MBA from a reputable institution - 5-11 years of experience in go-to-market, commercial strategy, or growth leadership roles - Prior experience in fintech, SaaS, or MSME-focused digital products, particularly in accounting, invoicing, or financial management tools - In-depth understanding of accounting or finance tools utilized by MSMEs - Proven track record of leading cross-functional projects in a fast-paced, high-growth setting - Strong analytical skills with proficiency in Excel, Power BI, Looker, or similar tools - Excellent communication, stakeholder management, and influencing abilities - Hands-on execution mindset with a willingness to collaborate closely with data, field teams, or sales - Familiarity with agile product environments and tools such as Jira, Confluence, or Aha! What You'll Receive in Return: - Competitive salary - Stock options - Self & family health insurance - Life & term insurance - OPD benefits - Mental wellness support through Plumm - Learning & development budget - 15 days of Privilege Leave - 12 days of Casual Leave - 12 days of Sick Leave - 3 paid days off for volunteering or L&D activities Tide is committed to being an inclusive and transparent workplace where all voices are valued, and we operate as One Team, fostering an environment of collaboration and respect for all individuals.,
