Social Media Strategist

Company Description

The Narayana Group is dedicated to nurturing the untapped potential within every individual. By leveraging our legacy, experience, and empathy, we focus on more than just imparting knowledge; we aim to transform dreams into reality. Our mission is to act as a catalyst for continuous learning and excellence, thereby fulfilling the dreams of all our stakeholders. Trust us to help make your dreams a reality as #YourDreamsAreOurDreams.

Role Description

This is a full-time on-site role for a Social Media Strategist, located in Kolkata. The Social Media Strategist will be responsible for developing and implementing social media strategies, optimizing social media platforms (SMO), and managing content strategy. Tasks include creating and scheduling posts, analyzing engagement metrics, and collaborating with the public relations team to enhance brand visibility. You will also be responsible for tracking campaign performance and adjusting strategies accordingly.

Qualifications

• Social Media Marketing and Social Media Optimization (SMO) skills
• Strong Communication and Public Relations abilities
• Experience in developing and implementing Content Strategy
• Proficiency in using social media platforms and tools
• Excellent written and verbal communication skills
• Ability to work independently and in a team setting
• Bachelor's degree in Marketing, Communications, or a related field
• Experience in educational or training sectors is a plus