Social Media Strategist

Strategy & Planning

Develop and execute tailored social media strategies for various brands across platforms (Meta, Instagram, LinkedIn, Twitter, YouTube, etc.)

Create monthly content calendars aligning with business goals, trends, and platform best practices

Conduct competitor and industry research to refine social strategies

Client Communication

Act as the main point of contact for clients regarding social media projects

Attend client meetings to present ideas, progress reports, and campaign results

Translate client briefs into actionable strategies and creative directions

Maintain strong relationships and ensure client satisfaction through timely updates

Content Development & Execution

Coordinate with content creators, designers, and video editors to deliver high-quality, engaging posts

Write compelling copy and creative captions suited to each platform and audience

Ensure brand voice and visual identity consistency across all content

Community Management

Monitor, moderate, and engage with audience comments, messages, and reviews

Build and nurture online communities to increase brand loyalty and positive sentiment

Track user-generated content, influencers, and brand mentions

Paid Social & Meta Ads

Plan, execute, and optimize paid campaigns (especially Meta Ads – Facebook & Instagram)

Define target audiences, create ad copies, select placements, and track ad performance

Work closely with performance marketers to optimize cost per click (CPC), reach, engagement, and conversions

Analyze ad spend and budget allocation across campaigns

Analytics & Reporting

Monitor KPIs and campaign metrics across platforms using native and third-party tools

Generate weekly and monthly performance reports for internal review and client sharing

Use data-driven insights to improve future strategies and campaigns

Innovation & Trends

Stay up to date with platform algorithm changes, emerging trends, and digital tools

Propose innovative ideas, reel trends, influencer collaborations, and creative formats to boost engagement

Job Types: Full-time, Permanent

Pay: ₹22,000.00 - ₹30,000.00 per month

Work Location: In person

Application Deadline: 20/07/2025
Expected Start Date: 18/07/2025