Social Media Strategist / Manager

Job Description

About the Role: We’re looking for a Social Media Strategist who lives and breathes Instagram, LinkedIn, and emerging digital trends. If you're someone who is obsessed with reels, knows what’s trending before it hits the explore page, has a knack for storytelling, and loves pets — this role is for you. Key Responsibilities: Platform Strategy & Planning: Develop monthly content strategies tailored to Instagram, LinkedIn, Facebook, and other relevant platforms — with distinct tonality, objective, and audience targeting. Content Calendar Ownership: Plan, schedule, and manage a high-performing content calendar across platforms aligned with product launches, events, seasons, and campaigns. Creative Direction: Brainstorm post and reel ideas that are engaging, educational, and fun for pet parents. Work with design, video, and writing teams to bring ideas to life. Trend-spotting & Real-time Marketing: Keep a pulse on memes, audio trends, platform updates, and viral content — and translate them into brand-relevant ideas quickly. Brand Building on LinkedIn: Curate professional and thought leadership content for our company and leadership team profiles – employer branding, events, partnerships, pet care insights. Community Pulse & Engagement: Collaborate with the community team to ensure content aligns with what the audience is saying, asking, or enjoying. Performance Insights: Track and report content performance weekly – identify what works, what doesn’t, and optimize for reach and engagement. Ideal Candidate Profile: A strong sense of digital aesthetics, storytelling, and social media formats (especially Reels, Carousels, Polls, LinkedIn posts). Loves animals and connects deeply with pet parents and the lifestyle. Can write quirky copy, suggest reel ideas, and plan campaigns. Is online a lot — and sees it as a superpower, not a distraction. Has a good sense of humour and understands how to make a brand likable. Bonus If You: Have experience working with consumer brands or lifestyle/fashion/pet brands. Have previously managed or grown social accounts. Can create content independently (photos, reels, stories). Show more Show less