Social Media Strategist

Company Description

Highness Microelectronics Ltd. specializes in delivering advanced digital imaging solutions for industries such as Industrial Automation, Surveillance, Medical & Healthcare, Media & Broadcasting, and Advertising & Signage. With over 10 years of experience in flat-panel displays, Highness engineers reliable and customized display solutions to meet the most complex customer requirements. As a vertically integrated provider, the company offers a comprehensive range of standardized and bespoke products that adhere to rigorous quality and performance standards. Highness takes pride in being a trusted partner to various industries, offering fully tested and certified display technologies tailored for diverse applications.

Role Description

This is a full-time, on-site position located in Navi Mumbai for a Social Media Strategist. The Social Media Strategist will be responsible for developing and executing social media marketing campaigns, managing social media accounts, optimizing content for social media platforms, and enhancing brand visibility. They will also create effective content strategies, work on public relations initiatives, and collaborate with internal teams to align social media efforts with broader marketing objectives.

Qualifications

• Expertise in Social Media Marketing, Social Media Optimization (SMO), and managing multiple platforms effectively.
• Strong Communication skills and Public Relations experience to represent the brand professionally.
• Proficiency in creating and implementing Content Strategies tailored to different audiences.
• Ability to analyze social media metrics and optimize campaigns for engagement and reach.
• Experience working with cross-functional teams to align social media strategies with overall marketing goals.
• Working knowledge of analytics tools and staying updated with social media trends is an advantage.
• Bachelor's degree in Marketing, Communications, or a related field is preferred.