Social Media Specialist

Experience

Shift

Opportunity Type

Placement Type

(*Note: This is a requirement for one of Uplers' client- Ketto)

Required skills:

About the Role:

Key Responsibilities:

• Content Creation & Strategy:

  Develop and execute an engaging social media content strategy, including posts, videos, reels, and stories, aligned with medical weight loss trends and audience interests.

• Community Engagement:

  Actively engage with followers, respond to queries, and build a strong community of our TG across social media platforms.

• Collaboration:

  Work closely with nutritionists, coaches, doctors, influencers, and internal teams to create compelling medical weight loss content and campaigns.

• Performance Analysis:

  Track, analyze, and report key social media metrics, optimizing strategies based on insights.

• Trendspotting:

  Stay updated with the latest medical weight loss, fitness, health and nutrition trends, viral content, and platform algorithm changes to keep our brand relevant and engaging.

• Campaign Management:

  Plan and execute social media campaigns that drive customer awareness and program participation.

• Paid Promotions:

  Collaborate with the marketing team to strategize and execute paid social media campaigns for optimal reach and engagement.

Qualifications:

• 3-5 years of experience in social media management in healthcare, healthtech or nutrition & wellness
• Strong content creation skills, with expertise in video formats, reels, and engaging storytelling.
• Experience managing social media accounts, including Instagram, YouTube, and Facebook.
• Deep understanding of nutrition, fitness, healthcare & medical content trends and audience preferences.
• Excellent communication and community management skills.
• Ability to analyze data and optimize social media strategies accordingly.