Social Media Specialist

How to Apply

priti.d@finsmartaccounting.com

• 5 -7 social posts (mixed formats) that delivered measurable results.
• A short note on how you leveraged a trend for a B2B audience.
• Dashboard/report screenshots showing awareness and lead impact from social.
  

About the Role

Key Responsibilities

• Own the monthly/weekly social calendar and align with campaigns, events, and content plans.
  
• Create and publish engaging content (posts, captions, carousels, short videos/reels, audiograms, YouTube shorts).
  
• Manage workflows: scheduling, tagging, approvals, and maintaining asset libraries.
  
• Engage with followers: monitor comments, DMs, mentions, and jump into relevant industry conversations.
  
• Apply best practices across platforms (LinkedIn carousels, YouTube SEO, Instagram reels, X threads, podcasts).
  
• Track trends and surface fresh, B2B-relevant content ideas.
  
• Support paid social by boosting high-performing posts and tracking results.
  
• Analyze performance metrics (reach, engagement, CTR, traffic, leads) and prepare clean weekly dashboards.
  
• Enforce brand guidelines for tone, visuals, and accessibility.
  
• Follow compliance and moderation policies.
  

Must-Have Qualifications

• 3 -5 years managing social for B2B (services or SaaS), with

  LinkedIn as a core channel.

• Proven execution across content creation, scheduling, engagement, and reporting.
  
• Excellent copywriting able to simplify technical/operational topics.
  
• Skilled with lightweight design/video tools (Canva, Figma, CapCut, Premiere Rush).
  
• Platform fluency: LinkedIn, YouTube, Spotify/podcasts, Instagram, X, GBP.
  
• Experience with scheduling tools (HubSpot Social, Hootsuite, Buffer, Later, Sprout) and GA4/UTM tracking.
  
• Strong analytical mindset with ability to link posts to leads and pipeline.
  
• Able to work independently on-site, collaborating closely with Marketing Ops, Sales, and Operations.
  

Nice to Have

• Employee advocacy playbooks and enablement.
  
• Podcast production basics.
  
• YouTube SEO and schema optimization.
  
• Familiarity with outsourcing/BPM narratives.
  

Tools Youll Use

Working Model