Social Media Specialist

Objective:Revive and enhance SMV’s online presence, engage stakeholders, and create impactful collateral for stakeholders, dealers, and potential customers.

Key Responsibilities:1. Social Media Management

• Weekly content creation and posting on LinkedIn, Facebook, and Instagram.
• Ensure content aligns with SMV’s brand voice and marketing strategy.
• Monitor engagement metrics (likes, shares, comments) weekly, aiming for a monthly growth in audience engagement.

2. Case Studies Development

• Prepare and deliver 2-3 detailed and compelling case studies per month, featuring customers, dealers, or impactful success stories.
• Coordinate with internal teams and dealers to collect necessary insights, testimonials, and data points.
• Publish case studies across social media platforms.

3. Marketing Collateral Creation

• Design and create professional marketing materials for Fancy E-Rickshaw including brochures, product sheets, infographics, and promotional visuals.
• Collateral to be developed monthly or as per special campaigns/events.
• Ensure consistent messaging, clarity, and professional quality of all collateral.

4. Quarterly Newsletter

• Create a well-structured, engaging newsletter each quarter.
• Include highlights such as business updates, industry trends, dealer/customer stories, upcoming events, and product developments.

5. Content Strategy & Analytics Develop a monthly content calendar outlining planned posts, topics, and key messages. Provide monthly analytics reports summarizing performance, engagement trends. 6. Collaboration & Coordination

• Maintain consistent communication with SMV’s internal team for alignment and timely approval of all materials.
• Participate in weekly review meetings to discuss progress, challenges, and upcoming deliverables.

Performance Metrics: Social Media Engagement: Growth in followers, increased engagement rate, improved reach. Case Studies: Timely delivery, stakeholder feedback, visibility metrics. Marketing Collateral: Quality assessment, stakeholder usage, distribution effectiveness. Newsletter:Timely publication of the newsletter.Reporting & Monitoring: Weekly performance reports to track progress against defined metrics. Monthly strategy reviews to refine approach based on insights.

Job Types: Part-time, Freelance

Pay: ₹5,000.00 - ₹10,000.00 per month

Benefits:

• Flexible schedule
• Work from home

Experience:

• Social media management: 1 year (Required)

Language:

• English (Required)

Location:

• Varanasi, Uttar Pradesh (Required)

Work Location: Remote