Social Media Specialist

Develop Social Media Strategies: Creating comprehensive plans aligned with overall marketing goals, including target audience identification, platform selection, and content themes.  Content Planning & Calendar: Scheduling and organizing content to ensure a consistent and engaging online presence.  Campaign Management: Developing and executing social media campaigns to promote products, services, or events, often involving contests, promotions, or influencer collaborations.  Content Creation & Curation: Content Creation: Generating engaging text, visuals (images, videos, infographics), and other multimedia content that resonates with the target audience.  Content Curation: Sourcing and sharing relevant content from other sources to maintain a diverse and engaging feed.  Copywriting: Writing compelling and concise copy for social media posts, captions, and ad campaigns.  Community Engagement & Management: Audience Engagement: Interacting with followers, responding to comments, messages, and mentions, and fostering a positive online community.  Customer Service: Addressing customer inquiries, resolving issues, and escalating concerns as needed.  Monitoring & Reporting: Tracking key performance indicators (KPIs), analyzing campaign performance, and generating reports on social media activity.  Staying Up-to-Date: Keeping abreast of the latest social media trends, algorithm changes, and new platform features.