SOCIAL MEDIA PERFORMANCE CREATOR — AI-FIRST

Company Description

Pref DigiHub, founded in 2024, is a next-generation, AI-powered marketing partner redefining how brands connect with audiences. With a focus on creativity, data-driven strategies, and AI insights, we deliver impactful marketing solutions to businesses of all sizes, from startups to global enterprises. Our expertise spans AI-powered SEO and content marketing, next-gen social media management, innovative visual designs, AI-enhanced advertising, and growth strategies backed by data. Pref DigiHub is committed to helping businesses cut through the digital noise and achieve measurable growth.

SOCIAL MEDIA PERFORMANCE CREATOR — AI-FIRST|

Experience: 2–3 years (hands-on, self-driven) Focus: AI-powered content creation, growth, and measurable impact Mindset: Ownership, Creative(Most important), discipline, experimentation, results over aesthetics

ROLE OBJECTIVE

Own social media growth using AI as a core engine, not a support tool. You are expected to ideate, create, test, publish, analyze, and improve — end to end, with zero hand-holding.

Success = growth, engagement quality, consistency, and learning velocity.

CORE OWNERSHIP

● Take full accountability for content ideation, execution, performance analysis, and iteration.

● Use AI deliberately to increase speed, scale, consistency, and creative leverage — not to produce generic content.

● Treat social media as a performance channel, not a posting activity.

AI-FIRST CONTENT EXECUTION

● Independently use AI tools to generate content ideas, scripts, hooks, captions, visuals, and variations.

● Build repeatable content systems using AI prompts, workfl ows, and experimentation logic.

● Adapt AI outputs with human judgment, originality, and platform-native understanding.

● Continuously test formats, hooks, tones, and storytelling structures using AI-assisted iterations.

PLATFORM & GROWTH RESPONSIBILITIES

● Create and publish platform-native content (Reels, Shorts, Posts, Carousels, Stories) with intent.

● Understand how algorithms reward retention, saves, shares, and watch time — not just likes.

● Track performance and refi ne content based on what actually moves reach and engagement.

● Identify patterns in winning content and double down with structured experimentation.

ANALYTICS & RESULT OWNERSHIP

● Measure content performance using platform insights and custom tracking.

● Identify why content worked or failed — hook, format, timing, or message.

● Optimize content strategy based on data, not assumptions or trends alone.

● Show consistency in output and improvement in results.

● Must have personal or professional social media work to showcase (own page, brand page, experiments, or case studies).

● Must clearly explain:

○ What you built

○ Why you built it

○ What AI tools you used

○ What results you achieved

○ What failed and what you learned

No showcase = no interview.

IDEAL CANDIDATE TRAITS

● Strong belief in discipline, consistency, and long-term compounding.

● Comfortable working alone, experimenting, and taking responsibility for outcomes.

● Curious, self-learning, and constantly upgrading skills without being told.

• ● Respects process, iteration, and improvement over instant virality.