About the Job We are looking for a Social Media Optimizer (SMO) who can manage social media platforms and actively convert leads through Direct Messages (DMs) . The candidate should have at least 1 year of experience working in a personal branding agency or a digital marketing agency and should have basic knowledge of sales and lead handling. Location: On-site (Chennai) Key Responsibilities Plan, create, and manage engaging content across Instagram, Facebook, LinkedIn, and WhatsApp . Handle DM conversations efficiently and convert potential leads into paying customers. Set up Manychat automations and also handle manual DM lead follow-ups. Optimize social media profiles and posts to improve visibility and lead generation. Strategically engage with followers through comments, stories, and DM to build relationships. Respond quickly to inbound leads and nurture them till closure. Track, update, and maintain a lead sheet or CRM with detailed follow-up status. Regularly report DM conversion rates and lead performance. Qualifications Bachelor’s degree in Marketing, Communications, or related field. Knowledge of CRM tools like Google Sheets, Notion, or Hubspot is a bonus. Experience working with personal brands or creators is an advantage. Eligibility Minimum 1 year of experience working in a personal branding company or a digital marketing agency. Prior experience in handling DMs and converting social media leads is preferred. Basic understanding of sales funnels, customer needs, and closing techniques. Required Skills Strong chat-based communication skills (friendly + persuasive tone). Ability to build trust, handle objections, and close sales via DM. Good understanding of Instagram & Facebook growth strategies. Basic sales knowledge – should know about lead conversion steps and customer journey. Familiarity with Manychat, Auto DM setups, and lead tracking tools . Canva / basic design skills are a plus. Consistent and timely in following up leads. Must-Have Soft Skills Empathy and patience in conversations. Proactiveness in handling leads without reminders. Strong listening and problem-solving ability. Ability to balance friendly chats with professional selling. Show more Show less