Social Media Marketing

Role Overview: As the Social Media Marketing Manager for WGBL at Welspun World, your main responsibility is to create and execute a comprehensive content strategy across various social media and ecommerce platforms. The strategy aims to enhance brand visibility, foster community engagement, and drive meaningful interactions with audiences to improve brand perception and support business objectives. You will collaborate closely with the Marketing and Sales departments to develop and implement the social media strategy, define key performance indicators (KPIs), supervise social media content creation, evaluate the success of campaigns, and stay updated on the latest social media trends and best practices. Utilizing tools like Buffer, you will work with copywriters and designers to ensure that the content is both informative and visually appealing. Additionally, you will attend industry conferences, monitor SEO performance and user engagement metrics, suggest content optimizations, engage with industry professionals and influencers on social media platforms, provide feedback to the team, and adhere to relevant rules and regulations. Key Responsibilities: - Create and execute a comprehensive content strategy across various social media and ecommerce platforms - Collaborate closely with the Marketing and Sales departments to develop and implement the social media strategy - Define key performance indicators (KPIs) and supervise social media content creation - Evaluate the success of campaigns and stay updated on the latest social media trends and best practices - Work with copywriters and designers to ensure content is informative and visually appealing - Attend industry conferences, monitor SEO performance, and suggest content optimizations - Engage with industry professionals and influencers on social media platforms - Provide feedback to the team and adhere to relevant rules and regulations - Regularly report to Senior Management on the progress of the social media marketing strategy Qualifications Required: - Strong understanding of digital technologies and social media trends - Excellent communication skills and a creative flair for expressing company views effectively - Ability to drive high levels of web traffic and customer engagement through effective social media management - Expertise in Business & Commercial acumen, Entrepreneurship, Global Mindset, People Excellence, and Strategic Thinking - Proficiency in Analytical Skills, Analytical & Critical Thinking, and Digital & E-Commerce (Sales),