Social Media Marketing Specialist

About the Role:

We are looking for a dynamic Social Media Specialist to design and deliver impactful, data-driven strategies that grow our brand presence, engage audiences, and generate quality leads. This position calls for a blend of creativity, analytical skills, and a deep understanding of digital platforms. You’ll collaborate across teams to create engaging content, run high-performing campaigns, and nurture thriving brand communities.

Work Schedule:

• 10:00 AM – 7:00 PM (In-office role)

Experience Required:

• 3–5 years

Location:

• Indore

Key Responsibilities:

• Develop and execute social media strategies aligned with brand and business objectives.
• Plan, manage, and optimize paid campaigns across Facebook, Instagram, LinkedIn, YouTube, and more for maximum ROI.
• Leverage advanced targeting methods — including custom and lookalike audiences — to reach high-value segments.
• Conduct audience and market research to refine campaign targeting by city, region, or niche groups.
• Work with designers, content creators, and video teams to produce compelling posts, visuals, and campaigns.
• Monitor campaign metrics (impressions, clicks, engagement, conversions) and provide actionable insights.
• Coordinate with SEO teams to ensure paid and organic efforts work hand-in-hand.
• Engage with followers, respond to queries, and foster community interactions through creative content formats.
• Stay updated on platform changes, competitor activities, and emerging trends to drive innovation.
• Collaborate with influencers, affiliates, and partners to expand reach and credibility.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3–5 years of proven experience in managing social media and paid campaigns, ideally in education, real estate, or similar sectors.
• Strong expertise in audience targeting, campaign optimization, and conversion tracking.
• Hands-on experience with Facebook Ads, Instagram Ads, LinkedIn Ads, and YouTube Ads.
• Ability to create content calendars, manage brand tone, and ensure consistency across platforms.
• Understanding of SEO fundamentals and ability to align them with paid media strategies.
• Proficiency in tools like Meta Business Suite, Ads Manager, Hootsuite, Canva, and Google Analytics.
• Excellent communication and presentation skills with the ability to translate data into insights.
• Organized, adaptable, and capable of managing multiple projects within deadlines.
• Exposure to the EdTech sector and an understanding of educators, students, and parent audiences is a plus.

Preferred Add-ons:

• Certifications in Facebook Blueprint, Google Ads, or similar programs.
• Experience with influencer marketing and third-party partnerships.
• Knowledge of email marketing and CRM platforms.
• Familiarity with design or video editing tools.
• Previous experience working in EdTech or educational campaigns.

Why Join Us:

• Take ownership of brand growth and see direct results from your strategies.
• Be part of a collaborative, innovative, and supportive team environment.
• Work with the latest tools and technologies to enhance your impact.
• Structured onboarding with clear goals and immediate opportunities to contribute.
• A perfect mix of creativity and analytics in a role that keeps you challenged and inspired.

If you’re passionate about driving brand success through innovative social media strategies, we’d love to hear from you. Apply now and be a key player in our growth journey!