Social Media Marketing Specialist

Note: We need someone who can plan + create + engage daily, not just posting.

4+ years of experience in social media management.

About the Role

storytelling, community-building, and data-driven growth.

Key Responsibilities

• Content Strategy & Planning

Build monthly content calendars aligned with brand pillars (women’s empowerment, product education)

Manage content buckets: tactical (product), thematic (brand), community (UGC).

• Creative Execution

Lead creation of reels, carousels, and stories with designers, copywriters, and videographers.

• Ensure tone is premium, warm, and empowering.

• Community Management

Engage with followers daily (DMs, comments, stories).

• Create interactive formats: polls, quizzes, challenges, UGC prompts.

• Performance & Analytics

Track weekly KPIs: reach, engagement, saves, shares, website clicks.

Optimize content based on insights and competitor benchmarks.

• Collaboration & Campaigns

Work closely with performance marketing, e-commerce, and sales teams to drive awareness → engagement → conversion.

Partner with influencers, doctors, and wellness experts for collaborations.

• Trendspotting & Innovation

• Stay ahead of Instagram trends and adapt for Vitagoli’s audience.

• Introduce new formats that enhance brand memorability.

Requirements

4+ years of experience in social media management, ideally in D2C / FMCG / wellness / beauty.

• Proven track record of growing Instagram pages with high engagement.

Strong understanding of Meta Ads synergy with organic content.

• Ability to write premium, emotionally resonant captions.

Proficient in using analytics tools

• Creative mindset with execution discipline.