Social Media Marketing Specialist

Kara Healthcare are continuously looking to recruit talented individuals to join our caring, enthusiastic, and supportive team. Everyone here has a fundamental part to play in our continued success and growth.

To follow our CEO Nitesh Somani for further updates click here: Nitesh Somani CEO

For Kara Healthcare updates please follow our page: https://www.linkedin.com/company/kara-healthcare/

About the ideal candidate

Social Media Marketing Specialist

Core Responsibilities:

PR and Brand Awareness:

• Develop and manage all public relations activities, including award submissions and collaborations with influencers and bloggers.
• Foster relationships with media and external stakeholders to amplify brand presence.

Digital Marketing Strategy:

• Design and execute digital marketing campaigns across various channels such as social media, email marketing, SMS, and third-party platforms.
• Optimise web presence to increase brand engagement and drive traffic.

Campaign and Event Management:

• Lead marketing campaigns, oversee event calendars and coordinate marketing plans for key projects like awards and customer retention projects.
• Organise and participate in events and other promotional activities.

Collaboration and Content:

• Collaborate marketing and PR efforts.
• Produce engaging content for different platforms, including video content for social media.
• Collaborate with partners and brands for joint marketing initiatives and content creation.

Performance Analysis:

• Monitor and analyse the effectiveness of marketing campaigns and strategies.
• Achieve set KPIs related to PR backlinks, award achievements, blog collaborations, and sales targets.

Special Projects:

• Lead special projects like the Refer a Friend campaign, merchandise launch, and other internal initiatives.
• Manage innovative projects to diversify marketing efforts and enhance customer engagement.

Key Performance Indicators:

• Effective teamwork and collaboration.
• Proficiency in various PR and digital marketing tools.
• Flexibility in adapting to business needs and working hours.
• Strong organisational and communication skills.
• Positive approach to changes and feedback.
• Achievement of quarterly business and marketing objectives.

Social Media Marketing Specialist

Job Type:

• Full-time
• Permanent

Benefits:

• Company events
• Company pension
• Work from home

Schedule:

• Monday to Friday

Education:

• Bachelor's (preferred)

Experience:

• Digital marketing: 3 years (required)
• Marketing: 3 years (required)

ABOUT

Kara Healthcare is a quality care provider devoted to delivering first-class dementia, nursing, residential, and respire care to residents living in our homes. We believe our residents deserves choice, dignity, and independence.

Our main focus is to create a friendly, safe, and warm environment for everyone in our homes. Tailored care plans and 24-hour personal support for each resident help us achieve this. We offer a wide variety of care options from short and long-term residential to person-centred nursing care.

For Kara Healthcare updates please follow our page: https://www.linkedin.com/company/kara-healthcare/