Social Media Marketing Specialist

Role Overview:

Social Media Marketing Executive

Key Responsibilities:

• Plan, create, and execute engaging social media campaigns across platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.)
• Develop visually appealing creatives and marketing assets using

  Canva

  and

  Adobe Illustrator

• Manage the brand’s social media calendar and ensure timely posting and consistency in brand voice
• Monitor, analyze, and report on campaign performance and engagement metrics
• Stay updated on social media trends, competitor activities, and new platform features
• Collaborate with design, content, and product teams to ensure cohesive storytelling and brand messaging
• Engage with the online community, respond to comments/messages, and build meaningful audience connections
• Assist in planning and executing influencer collaborations and paid social campaigns

Requirements:

• Bachelor’s degree in Marketing, Communication, or related field
• 1–3 years of proven experience handling

  social media for a product-based company

• Proficiency in

  Canva

  and

  Adobe Illustrator

• Strong understanding of digital marketing trends, analytics, and social media algorithms
• Excellent communication skills, creativity, and attention to detail
• Ability to multitask, meet deadlines, and work collaboratively in a fast-paced environment