Social Media Marketing Specialist

Location: Lower Parel

About the Role:

We are looking for a creative and results-driven Social Media Specialist to develop and execute social media strategies that align with our overall marketing goals. The ideal candidate will be responsible for managing multiple social media platforms, engaging with audiences, and analyzing performance metrics to optimize campaigns.

Key Responsibilities:

Social Media Strategy & Content Creation

• Develop and implement a social media strategy aligned with marketing objectives.
• Create and schedule engaging content across platforms like Facebook, Instagram, Twitter, and LinkedIn.
• Collaborate with designers and content creators to produce visually appealing posts.

Community Engagement & Monitoring

• Monitor social media trends, audience behavior, and engagement opportunities.
• Respond to comments, messages, and interactions promptly to foster community engagement.

Analytics & Performance Tracking

• Track and analyze social media metrics to evaluate campaign effectiveness.
• Use insights to optimize content strategy and improve engagement rates.

Industry Research & Innovation

• Stay updated on latest social media trends, tools, and best practices.
• Experiment with new formats and emerging platforms to enhance brand presence.

Requirements:

Bachelor’s degree in Marketing, Communications, or a related field.

Proven experience as a Social Media Specialist or similar role.

Strong understanding of social media platforms and their respective audiences.

Experience with social media management and analytics tools.

Exceptional writing, editing, and communication skills.

Creative mindset with the ability to generate engaging content.

Ability to work collaboratively in a team environment.

Why Join Us?

Work in a fast-paced and creative environment.

Opportunity to shape social media strategy and build strong online communities.

Room for growth and career development in digital marketing.

Job Types: Full-time, Permanent

Pay: ₹400,000.00 - ₹800,000.00 per year

Benefits:

• Provident Fund

Schedule:

• Day shift

Ability to commute/relocate:

• Lower Parel, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Social media marketing: 2 years (Required)

Work Location: In person