Social Media Marketing Specialist

Key Responsibilities:

● Develop, implement, and manage social media strategies across multiple platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, TikTok etc.).

● Optimize social media profiles to enhance brand visibility and searchability.

● Coordinate with the Content team to create, curate, and manage engaging content (text, images, videos, and infographics) aligned with the brand’s voice.

● Analyze social media performance using tools like Google Analytics, Meta Business Suite, Hootsuite, Buffer, or Sprout Social to optimize campaigns.

● Monitor industry trends and competitor activities to implement new SMO strategies.

● Engage with the audience by responding to comments, messages, and reviews promptly.

● Collaborate with content creators, graphic designers, and digital marketing teams to execute creative campaigns.

● Run and optimize paid social media campaigns to improve reach and engagement.

● Track key performance indicators (KPIs) such as engagement rates, followers, impressions, and conversions to measure success.