Social Media Marketing (SMM) Specialist

Job Summary:

We are seeking an experienced & strategic Social Media Marketing Specialist to strengthen our digital presence & drive measurable business growth. The ideal candidate will have proven expertise in developing & executing social media strategies, creating high-quality content, managing paid campaigns, and analyzing performance to optimize results.

Key Responsibilities:

• Develop and implement comprehensive social media strategies to achieve brand awareness, engagement, lead generation, and conversion goals.
• Create, curate, and manage high-quality content (images, videos, reels, stories, carousels, and written posts) tailored for each platform in coordination with graphic designer.
• Plan and execute paid advertising campaigns across social media channels (Facebook, Instagram, LinkedIn, Twitter, YouTube, etc.) to drive targeted results.
• Monitor social media trends, competitor activities, & industry updates to inform strategy & content planning.
• Collaborate with content creators, designers, marketing, and sales teams to align social media efforts with overall brand objectives and campaigns.
• Identify opportunities for influencer collaborations, partnerships, & community-building initiatives.
• Ensure brand consistency in voice, messaging, and visual identity across all platforms.

Requirements:

• Minimum 2-3 years of proven experience as a Social Media Specialist, Social Media Manager, or similar role.
• In-depth knowledge of social media platforms, algorithms, trends, & best practices.
• Experience in planning & executing paid social media campaigns and analyzing their performance.
• Proficiency in social media management and analytics tools
• Strong creative thinking skills with an eye for design, content aesthetics, and copywriting.
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data.

Preferred Skills:

• Experience with influencer marketing and affiliate campaigns.
• Basic graphic design skills using Canva, Photoshop, or similar tools.
• Knowledge of video editing for short-form and long-form content.

Location: Kolkata