Job
Description
Job Summary: We are seeking a results-driven and creatively skilled Social Media Marketing Executive with strong expertise in Meta Ads, Google Ads, YouTube Ads, and content creation. The ideal candidate should be capable of both analytical performance marketing and visually engaging content development including video editing and graphic design. Key Responsibilities: 1. Paid Advertising & Performance Marketing Plan, execute, and optimize paid marketing campaigns across Meta (Facebook & Instagram), Google Ads, and YouTube Ads. Create, monitor, and optimize ad creatives and copy for best results (CTR, CPA, ROAS). Conduct keyword research and audience targeting strategies for each platform. A/B testing of creatives, ad sets, and landing pages. 2. Creative Content Development Design static and motion graphics for social media and ad campaigns. Develop compelling thumbnails for YouTube and video campaigns to drive clickthroughs. Edit promotional and marketing videos for use on social platforms and paid campaigns. 3. Social Media Analytics & Insights Analyze and interpret data from Facebook Insights, Instagram Insights, and YouTube Analytics. Generate monthly reports highlighting KPIs, performance trends, and actionable insights. Suggest improvements based on performance metrics and audience behavior. 4. Web & Cross-Platform Tracking Set up and monitor campaigns via Google Analytics and other relevant tools. Track user behavior, conversions, and campaign ROI to evaluate effectiveness. Collaborate with web and landing page teams to improve funnel efficiency. Requirements: Proven work experience (2+ years) in digital marketing, social media marketing, or performance marketing. Hands-on experience with Meta Ads Manager, Google Ads, and YouTube Ads. Strong knowledge of graphic design tools (e.g., Adobe Photoshop, Illustrator, Canva). Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut). Working knowledge of Facebook Business Suite, Instagram Creator Studio, Google Analytics. Excellent written and visual communication skills. Ability to handle multiple campaigns and projects simultaneously. Job Type: Full-time Pay: ₹30,000.00 - ₹35,000.00 per month Benefits: Health insurance Provident Fund Schedule: Day shift Supplemental Pay: Performance bonus Experience: Social media marketing: 2 years (Required) Work Location: In person
