Social Media Marketing Executive | A leading Fintech Super App

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Experience:

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Reports To:

About the Employer

The company, part of India's largest & most trusted conglomerate, is a future oriented organization that focuses on creating consumer-centric, high-engagement digital products. By creating a holistic presence across various touchpoints, the company aims to be the trusted partner of every consumer and delight them by powering a rewarding life. The company's debut offering, a super-app, provides an integrated rewards experience across various consumer categories like groceries, fashion and electronics, travel and hospitality, health and fitness, entertainment, and financial services on a single platform.

Key Responsibilities

Execute the brand’s social media strategy and content calendar in alignment with overall brand vision.

Plan and run monthly campaigns and always-on content across the brand’s suite of financial products.

Coordinate short-form video production—from script support to shoot and agency editing.

Manage influencer marketing campaigns, including outreach, coordination, and performance tracking.

Ensure all content meets brand guidelines and compliance requirements.

Liaise with agencies and production partners for timely campaign execution.

Monitor platform trends and suggest innovative content formats to test.

Compile and present campaign performance reports with actionable insights.

Collaborate with Product, Brand, and Growth teams to ensure consistent messaging.

Skills & Experience Required

3–4 years

Proven experience executing campaigns end-to-end—from planning to reporting.

Strong coordination skills for working with agencies and cross-functional teams.

Familiarity with financial products like credit cards, loans, and insurance.

Proficiency in campaign performance tracking and optimization.

Experience working with influencers and influencer agencies.

Knowledge of all major social media platforms, their functionality, and best practices.

Ability to work in a dynamic environment and meet tight deadlines.

Education:

Required: Any postgraduate from a reputed institute.

Preferred: Post Graduate in Mass Communication / MBA / BBA.

Certifications in Social Media Marketing are an added advantage.

Why Join Us

Be part of a high-growth, dynamic team shaping the future of fintech marketing in India.

Work with a brand that blends creativity, technology, and consumer focus.

Opportunity to combine creativity with data-driven impact.

About WinnerBrands:

At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at https://www.winnerbrands.in/talentcommunity/