Social Media Manager

Role Overview

As a Social Media Manager, you will be responsible for building VINR’s digital voice, engaging communities, and driving sales through social-first strategies. You will work directly with the founders and the marketing team to conceptualize campaigns, manage influencer collaborations, and optimize paid and organic growth across platforms.

Key Responsibilities

• Strategy & Planning
• Develop and execute monthly/quarterly social media calendars aligned with brand campaigns, launches, and festivals.
• Build and grow VINR’s digital community across Instagram, Facebook, YouTube, and emerging platforms (Tira, Nykaa, Myntra social commerce).
• Content Creation & Management
• Brief, coordinate, and oversee content production (UGC, reels, static posts, blogs, creatives).
• Ensure brand consistency in tone, style, and visual identity across all posts.
• Experiment with new formats: trending reels, memes, stories, polls, live sessions, etc.
• Influencer & Community Marketing
• Identify and onboard beauty/skincare influencers and micro-creators.
• Manage influencer briefs, barter/gifting, campaign tracking, and ROI measurement.
• Build loyalty with recurring influencers and brand advocates.
• Advertising & Performance
• Coordinate for Meta Ads, Google Ads, and Amazon Ads.
• Optimize campaigns for reach, engagement, and conversions.
• Track KPIs: ROAS, engagement rate, follower growth, and sales attribution.
• Brand Engagement
• Drive conversations with followers via comments, DMs, and community groups.
• Manage customer queries and feedback on social platforms in coordination with the operations team.
• Analytics & Reporting
• Generate weekly/monthly reports with insights on growth, engagement, and sales impact.
• Stay updated with beauty industry trends, competitors (Mamaearth, Plum, Minimalist, Dot & Key, Pilgrim), and adapt strategies accordingly.

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Work Location: In person