Social Media Manager

3 - 5 years

4 Lacs

Posted:1 month ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

dynamic and proactive Social Media Manager

Key Responsibilities:

Client Management & Strategy

  • Understand client briefs, ask the right questions, and translate them into effective communication strategies
  • Develop and present comprehensive monthly or quarterly social media strategies aligned with business objectives
  • Lead client communication, present campaign ideas and performance reports effectively

Content Planning & Execution

  • Plan and manage monthly content calendars for platforms like Instagram, Facebook, LinkedIn, Twitter, and YouTube
  • Collaborate with designers and copywriters to create content that aligns with the strategy
  • Provide clear and actionable briefs to creative teams based on campaign goals

Platform Management & Publishing

  • Manage the end-to-end publishing process using tools or manual methods as required
  • Ensure timely and accurate content uploads with appropriate hashtags, tags, and copy

Performance Analysis & Reporting

  • Monitor and analyze performance metrics using native and third-party tools
  • Prepare weekly/monthly performance reports with actionable insights
  • Use data to continuously optimize campaign performance (engagement, reach, conversions)

Coordination & Process Management

  • Act as the primary point of contact for assigned clients
  • Coordinate efficiently with internal teams including designers, video editors, performance marketers, and copywriters
  • Ensure on-time delivery and maintain project timelines across tasks

Required Skills & Experience:

  • Proven experience as a

    Social Media Manager

    or similar role (agency experience strongly preferred)
  • Strong understanding of major platforms, trends, algorithms, and publishing tools
  • Experience in strategy deck creation and client presentations
  • Good design and copy sensibility with the ability to provide constructive feedback
  • Hands-on experience with tools such as

    Meta Business Suite, Hootsuite, Canva,

    and

    Google Analytics

  • Excellent communication, organizational, and interpersonal skills
  • Ability to multitask and manage multiple brands simultaneously

Nice to Have:

  • Experience in

    influencer marketing

    or

    paid media coordination

  • Basic understanding of

    performance marketing metrics

  • Prior experience working in a

    startup

    or

    fast-paced agency environment

What We Offer:

  • A collaborative and growth-focused work environment
  • Opportunities to lead campaigns for a variety of brands
  • Exposure to strategy, execution, and performance – all under one role
  • Competitive compensation with performance-based growth opportunities

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